Social Media and Influencer Marketing

1.5 units

Digital marketing plays a key role in shaping the modern economy, fueling modern business, a8ecting public policy, and enabling new forms of social communication. This digital marketing course plans to provide both the theoretical foundations of and an applied approach to understand digital marketing technologies. There are three target audiences for the course: (i) Entrepreneurs, product managers and marketing managers who often need to design digital marketing strategies and execute them; (ii) Consultants, data scientists and analysts who will interact with digital marketers, and make strategic and data-driven decisions; (iii) Students who are interested in understanding how the rapidly-evolving online environment shapes and can be used to a8ect our daily lives and data-driven decisions; (iii) Students who are interested in understanding how the rapidly-evolving online environment shapes and can be used to affect our daily lives.