Marketing Management

3 units

Upon completing this course, students will obtain the following core competencies: Competency to critically define the marketing concept for a specific business, Competency to systematically scan the marketing environment surrounding one’s business, Competency to analyze and undertake segmentation, targeting, and positioning, Competency to coordinate the 4P’s (Product, Price, Promotions, Place) for a product or service, Competency to undertake customer acquisition and retention using analytics‐driven CRM.