Market and Consumer Focus

3 units

This course focuses on key data-driven marketing strategies and tactics that enable a business to attract, satisfy, and retain customers. Using these strategies, and investing in marketing, allows the firm to create real customer value while growing profitability. You will learn how to identify your target market, and how to position your product or service so that it meets your customers’ wants and needs, all in the context of your and your firm’s values. You will understand how to offer the right products or services to customers, at the right prices, using the right marketing communications and promotions, and delivered through the right channels.