everything.study
MKT 8630

Experimental and Behavioral Research Methods Part A

1.5 units

This half-semester research methods course will focus on experimental design, causal inference and data reliability, Students will gain a strong background in current experimental methods and data integrity issues, and will have opportunities to practice designing experiments and experimental stimuli. Students will also have the opportunity to evaluate published experimental research. The course will be relevant to all PhD students whose research incorporates experiments, including but not limited to, students in Marketing, Organizational Behavior, Strategy, Psychology and Social Work.

Prerequisites & course information

Credit 1.5 units. Typical periods offered: Fall

Sources