MKT 8631
Experimental and Behavioral Research Methods Part A
This half-semester research methods course will focus on experimental design, causal inference and data reliability. Students will gain a strong background in current experimental methods and data integrity issues and will have opportunities to practice designing experiments and experimental stimuli. Students will also have the opportunity to evaluate published experimental research. The course will be relevant to all PhD students whose research incorporates experiments, including but not limited to, students in Marketing, Organizational Behavior, Strategy, Psychology and Social Work.
Prerequisites & course information
Credit 1.5 units. Typical periods offered: Fall
Sources
- Course catalogue โ2026โ2027