Analytical Modeling in Marketing: Part A

1.5 units

This Ph.D. level seminar provides an overview of analytical models in marketing as well as an in-depth discussion of game theory topics frequently used in Economics and Marketing literature. The seminar consists roughly of two parts. The objective of the first part is to achieve understanding, justification, and intuition for the commonly used equilibrium concepts and ideas in game theory, such as Nash, Bayesian Nash, and Markov-perfect equilibria, and sub-game perfection. The objective of the second part is to study how these concepts have been used in the current business and economics literature, with some emphasis on the area of Marketing. The topics and methodology covered in this seminar could be of interest to doctoral students in Business, Economics, and Political Science.