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ENBUS 309

Behaviour Change and Sustainability

Undergraduate

Winter 2021 · Applied Social Marketing

Topics

  • Behaviour change
  • Sustainability campaigns
  • Social psychology
  • Social marketing evaluation

Readings

  • Fostering Sustainable Behaviour: An Introduction to Community-Based Social Marketing
    Doug McKenzie-Mohr · 3rd · required
    2011; New Society Publishers.
Sources