ENGL 408B
The Discourse of Advertising
Winter 2020
Topics
- Advertising campaigns
- Subvertising
- Advertising failures and backlash
- Gender and advertising
- Political advertising
- Rhetoric of public policy
Readings
- Lloyd Bitzer — The Rhetorical Situation
- Christina Holtz-Bacha and Lynda Lee Kaid — Political Advertising in International Comparison
- Eric S. Jenkins — The Modes of Visual Rhetoric: Circulating Memes as Expressions
- Ann Johnston — Methodologies for the Study of Political Advertising
- Edward F. McQuarrie — Go Figure! New Directions in Advertising Rhetoric
- William M. O’Barr — Sex and Advertising
Sources
- Course catalogue ↗2026–2027
- syllabus ↗Winter 2020
- Readings supplied through LEARN; students are told that book purchases are unnecessary.