Advertising in Digital Media: Contemporary Issues and Practices

Undergraduate

This course considers how Internet, streaming, mobile, social, and user-generated media have altered the advertising industry and advertising practices. Topics may include: ad tech, advertising’s structural influence over digital technologies and platforms, social media audiences/users/influencers, guerrilla marketing, advertising strategy, regulation and policy. Students will learn advertising skills and techniques required to propose, plan, and execute campaigns in the digital media environment. (Prerequisite: CMAF-2610 or CMAF-2820.) CMAF-3900 Special Topics in Media and Society This Special Topics course will explore contemporary issues relevant to understanding the links between media institutions, cultural texts/forms and social practices. The specific focus will vary based on faculty expertise (Prerequisite: CMAF-2750.) (May be repeated for credit if the topics differ.)