Social Media Marketing for End Users

Undergraduate

This course provides review, analysis and use of social media and mobile technologies. Topics to be covered include: a comprehensive review of available social media and mobile technology, use of social media and mobile technology for sharing of knowledge and for group interaction, security and privacy, ethical principles in social media, methods for analyzing end-user requirements for a social media application, strategies for designing, implementing, and maintaining an ethically-sound social media campaign, and measurement and assessment of social media analytics using industry standard tools and techniques. (This course may not be taken to fulfill the major requirements of any major or joint major in Computer Science except for the Bachelor of Information Technology (BIT program.) (3 lecture hours).