Strategic Entrepreneurial Management

Graduate

This course introduces the basic principles and techniques of start-up creation. The focus of the course is on nurturing the skills required to develop a successful business model for a new venture. First, students learn to assess the commercial viability of a new product or service. Then, they learn techniques to identify and validate the key value propositions for a start-up. They also employ the lean startup methodologies to define and segment the market, identify adequate revenue streams, and assess distribution channels. Also, students learn how to design and develop a minimum viable product and identify risks associated with market entry. Finally, students explore the financial and legal aspects of a startup. Attention is also given to aspects of sustainability, diversity, and ethics. (Restricted to students in the Master of Engineering Management program.) (Cross-listed with INDE-8900 (Section 1). 195 Winter 2027 Academic Calendar