Sales Management

Undergraduate

This course focuses on the process and management of selling sport properties, including ticket sales, media rights, sponsorship agreements, and memberships. Adopting a multi-sectoral understanding of the sport system, this course provides students with an understanding of the role of sales in commercial, 483 Winter 2027 Undergraduate Calendar public, and private sport entities. An emphasis will be placed on the development, activation, and management of sales in these contexts.