Sport Sponsorship

Undergraduate

This course is focused on the process of developing sponsorship programs for sport organizations and brands, including market research, sponsorship valuation and analysis, and creating leveraging strategies. The course provides students the opportunity to analyze existing sponsorship agreements, as well as apply their knowledge by engaging in the process of creating sponsorships. The course also integrates theoretical and critical examinations of sponsorship, with emphasis on applying consumer and sociological theories to the sponsorship context.