Sport Communication

Undergraduate

This course explores the process of communication as it relates to the messages, symbols, and meanings embedded in how we communicate about sport, how sport is communicated to us, and what is communicated by sport. Taking a critical cultural perspective, this course analyzes ideologies and power as influences on communication practices and acknowledges that communication informs, persuades, and permeates how we play, consume, and incorporate notions of sport into our daily lives. This course also touches on the strategic nature of communication for sport and media entities, and its role in managing crises, scandals, and organizational changes.