MKTG 3390
Logistics and Supply Chain Management
The planning, implementing and controlling of logistics activities associated with the flow of goods and related information, from the raw materials stage to the end user. This course discusses the fundamentals of business logistics and supply chain management, including transportation, order management, warehousing, reverse distribution, logistics information technology, and the impacts of product, price and promotion. (Prerequisite: MKTG-1310 or permission of instructor.)
Sources
- Course catalogue ↗Winter 2027