Brand Management

Undergraduate

This course delves into the pivotal role of brand equity in driving organizational success. Through a blend of theoretical models and real-world applications, students gain a deep understanding of how to create and execute brand strategies. This course not only explores the principles of brand building but also equips students with practical skills essential for effective brand management. By examining consumer 332 Winter 2027 Undergraduate Calendar behaviour and insights, marketplace trends, brand essence and brand elements, students will learn to Identify opportunities and determine strategies and programs to best position the brand to foster consumer loyalty and market differentiation. (Prerequisite: MTKG 1310 and MKTG 2320.)