Digital Marketing

Undergraduate

This course covers the fundamentals of digital marketing, including content marketing, social media marketing, email marketing, digital advertising, search engine optimization, and digital analytics. Through these topics, students will learn the art of creating and distributing valuable, relevant, and consistent content, and will examine the use of social media platforms to connect with an audience, build brand awareness, increase sales, and drive website traffic. Students will explore how to create effective email campaigns that engage subscribers, promote loyalty, and increase conversions. The course will explore online advertising options and the creation of effective ad campaigns for target audiences. The course will also cover the fundamentals of how search engines work to improve website visibility and ranking, as well as how to measure, manage, and analyze digital marketing campaigns to understand their effectiveness and make data-driven decisions. Students will learn how to integrate these components into a cohesive digital marketing strategy. (Prerequisites: MSCI-2130 and MKTG-2320). (Prerequisites: MSCI-2130 and MKTG-2320).