Marketing Strategy and Planning

Undergraduate

An advanced course in the management of the marketing function. The course will include an appraisal of the key issues in the management of the marketing function with major emphasis on the development, formulation, implementation, and control of the firm's marketing plan. Emphasis will also be placed on current key issues in the marketing area and global marketing considerations. (Prerequisites: MKTG-2320 and any 4 of MKTG-3340, MKTG-3320, MKTG-3380, MKTG-3390, MKTG-4330, MKTG-4350, MKTG-4360, MKTG-4370, MKTG-4910 and MKTG-4950)