Sustainability in Marketing

Undergraduate

This course delves into the dynamic intersection of marketing, sustainability, and corporate social responsibility (CSR). In an era where consumers increasingly value ethical business practices and environmentally conscious choices, organizations must adapt their marketing strategies to align with these evolving expectations. This course equips students with the knowledge and skills needed to navigate the complex landscape of sustainable marketing and CSR in the contemporary business environment. (Prerequisite: MTKG 1310 and MKTG 2320)