Social Marketing

Undergraduate

Social marketing (which is different than social media marketing) is the application of marketing to initiate behavioral change with the aim of delivering benefits to individuals and society at large. This course aims to provide students with the knowledge, perspectives, and skills necessary to apply fundamental marketing concepts (such as customer orientation, segmentation, and positioning) to improve the welfare of target audiences and society at large. Students will learn how to address social challenges systematically using marketing strategies and techniques. (Prerequisites: MTKG-1310 and MKTG-2320.) (May not be taken for credit if taken as a special topic under MKTG-4910.)