Independent Study in Marketing

Undergraduate

This course is of varying content dealing with topical issues in marketing. The course might focus on a specific functional area or a particular environment for the application of marketing concepts. 334 Winter 2027 Undergraduate Calendar Administration of the course will vary as appropriate with its content and might involve a literary survey, research project, experiential exercise, or other format. (Prerequisites: MKTG-2320 and consent of the instructor and Area Chair.) (May be taken for credit twice if content is different.)