Introduction to Business

Undergraduate

This course takes a holistic approach in helping students develop an understanding of their future places, as entry-level managers, in business and other forms of organizations. Functional business learning is undertaken using the lecture method. In parallel, the basic elements of strategic management are introduced in order to develop students’ strategic thinking capabilities. Project work focuses on adapting students’ career strategies to the employment environment, and on adapting companies’ strategies to their competitive environments. Finally, the case method is used to emphasize ethical self- management, group dynamics and organizational governance, and entrepreneurial processes involved in starting and managing a small business. The course demands that students: use their initiative; develop their analytical, decision-making and interpersonal management skills; and take responsibility for achieving success.