Strategy in the Global Business Environment

Undergraduate

This course builds on the basic knowledge provided in STEN-3930 to provide students with an in-depth appreciation of global management issues. The course focuses on developing and implementing global strategies. This includes a detailed analysis of the international environment and the forces that determine global effectiveness, as well as consideration of different forms of entry available to firms and the specific factors that must be addressed to implement global strategies successfully. (Prerequisite: STEN-3930.)