Managing the International Enterprise

Graduate

This survey course gives students a basic understanding of the international business environment and of the decisions that managers make in international firms. The course begins by considering the historical development of international business and the current global focus of international firms. It then examines the international global environment, including theories of trade and foreign direct investment, balance of payments and international institutions and models for evaluating the environment in order to select the best international strategy or mode of entry for a particular location. Finally, the course briefly examines the functional decisions made in international firms-financial, marketing, operational, human resources-and issues associated with international structure and control.