Marketing Research

3 credits · Undergraduate

(3 hrs Lecture) This course introduces students to marketing research, which involves the acquisition and analysis of data for use as a decision-making tool in organizations. Various marketing research methods are discussed, including qualitative methods such as focus groups and in-depth interviews, as well as quantitative methods such as survey research and conjoint analysis. Requisite Courses: BUS-2210(3) with a minimum grade of C+ [prerequisite(s)]; and students must have met their university writing requirement with a minimum grade of C+ (or exemption) [prerequisite(s)].