Business Data Analytics

3 credits · Undergraduate

(3 hrs Lecture) This course introduces students to the breadth and depth to which data analytics and artificial intelligence (AI) can be applied within today's business environment. Students are introduced to various data analysis concepts and applications, such as data visualization, data mining, text and social analytics, and big data. The course explores the ethical issues and societal impacts surrounding this cutting-edge technology. Theoretical and conceptual foundations are covered through lectures and the textbook, and reinforced through extensive use of business cases. Requisite Courses: BUS-2002(3) or BUS-2010(3), BUS-2103(3), BUS-2210(3), BUS-2440(3) and BUS-2501(3), all with a minimum grade of C+ [prerequisite(s)]; and students must have met their university writing requirement with a minimum grade of C+ (or exemption) [prerequisite(s)].