Emerging Markets and Business Practices

3 credits · Undergraduate

(3 hrs Lecture) In this course students focus on prevailing business practices and the process of globalization of organizations from emerging markets. The growing power of nations and purchasing power of consumers from emerging markets means that business managers need to learn to discover new consumer preferences, develop new projects, and devise appropriate strategies to market these products. Requisite Courses: BUS-2002(3) or BUS-2010(3), either with a minimum grade of C+; AND BUS-2103(3), BUS-2210(3), BUS-2440(3), BUS-2501(3), BUS-3240(3), and BUS-3271(3), all with a minimum grade of C+ [prerequisite(s)]; and students must have met their university writing requirement with a minimum grade of C+ (or exemption) [prerequisite(s)]. CHEM