BIOTECHNOLOGY MARKETING AND ENTREPRENEURSHIP

Prerequisites & course information

Requisites: Declared in Applied Biotechnology program Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Categorize fundamental concepts of marketing management Audience: Graduate 2. Compare and Contrast marketing segmentation, innovation, and positioning in the bio-technology industry and related marketing channels Audience: Graduate 3. Understand channel systems of marketing and simulate personal selling and customer satisfaction service Audience: Graduate 4. Integrate advertising elements, publicity marketing, and sales promotion in a Business to Business (B2B) model Audience: Graduate 5. Evaluate decisions leading to successful and unsuccessful biotechnology products Audience: Graduate 6. Synthesize marketing plan for biotechnology products Audience: Graduate 7. Demonstrate team work aspects and leadership attributes in marketing elements Audience: Graduate 8. Integrate Data into the Marketing decision making model Audience: Graduate Learning Outcomes: 1. Categorize fundamental concepts of marketing management Audience: Graduate 2. Compare and Contrast marketing segmentation, innovation, and positioning in the bio-technology industry and related marketing channels Audience: Graduate 3. Understand channel systems of marketing and simulate personal selling and customer satisfaction service Audience: Graduate 4. Integrate advertising elements, publicity marketing, and sales promotion in a Business to Business (B2B) model Audience: Graduate 5. Evaluate decisions leading to successful and unsuccessful biotechnology products Audience: Graduate 6. Synthesize marketing plan for biotechnology products Audience: Graduate 7. Demonstrate team work aspects and leadership attributes in marketing elements Audience: Graduate 8. Integrate Data into the Marketing decision making model Audience: Graduate