GRAPHIC DESIGN FOR BRANDING AND IDENTITY
Advanced graphics with an emphasis on corporate brand identity development. Topics may include mark development, product packaging, marketing and advertising collateral, web branding, and broadcast advertising development. Special attention is given the application of semiotics and other forms of basic communication theory to the design process.
Prerequisites & course information
Requisites: ( ART 102 or 107 or declared in an Art graduate program), ART 346 , and 438 Course Designation: Core GenEd - Humanities & Arts Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Develop a body of work which demonstrates skills in the development of marks, logotypes, and their systemic application. Audience: Both Grad & Undergrad 2. Further develop an understanding of communication theory. Audience: Both Grad & Undergrad 3. Add to skills with industry-standard software. Audience: Both Grad & Undergrad 4. Introduce practices and procedures used in a professional design work environment. Audience: Graduate Learning Outcomes: 1. Develop a body of work which demonstrates skills in the development of marks, logotypes, and their systemic application. Audience: Both Grad & Undergrad 2. Further develop an understanding of communication theory. Audience: Both Grad & Undergrad 3. Add to skills with industry-standard software. Audience: Both Grad & Undergrad 4. Introduce practices and procedures used in a professional design work environment. Audience: Graduate
Sources
- Course catalogue ↗2026-2027