CONSUMER INSIGHTS

Prerequisites & course information

Requisites: ( STAT 301 , 371 , C&E SOC/SOC 360 , PSYCH 210 , ECON 310 , or GEN BUS 306 ) and ( GEN BUS 106 or A A E 335 ) Course Designation: Core GenEd - Mathematics & Quantitative Reasoning Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Consider the various approaches to gathering information and methods for conducting consumer research Audience: Undergraduate 2. Reflect on appropriate data analysis techniques that address problems and inform opportunities Audience: Undergraduate 3. Develop best practices for crafting messages and stories that inspire audiences to take action Audience: Undergraduate Learning Outcomes: 1. Consider the various approaches to gathering information and methods for conducting consumer research Audience: Undergraduate 2. Reflect on appropriate data analysis techniques that address problems and inform opportunities Audience: Undergraduate 3. Develop best practices for crafting messages and stories that inspire audiences to take action Audience: Undergraduate