CONSUMER FINANCIAL SERVICES INNOVATION
Experience the current financial services market from the perspective of real families. Design, develop and evaluate innovative solutions to improve service or address unmet needs.
Prerequisites & course information
Requisites: None Course Designation: Core GenEd - Social & Behavioral Science Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Anticipate consumer decisions and likely outcomes given a particular market structure; Audience: Undergraduate 2. Apply Human Ecology Centered Design Thinking to consumer financial services and the alignment of consumer decisions to consumer preferences. Audience: Undergraduate 3. Define opportunities or unmet needs as design challenges; Audience: Undergraduate 4. Describe the financial services available to consumers today and how those came to be; Audience: Undergraduate 5. Propose effective solutions for those challenges; Audience: Undergraduate Learning Outcomes: 1. Anticipate consumer decisions and likely outcomes given a particular market structure; Audience: Undergraduate 2. Apply Human Ecology Centered Design Thinking to consumer financial services and the alignment of consumer decisions to consumer preferences. Audience: Undergraduate 3. Define opportunities or unmet needs as design challenges; Audience: Undergraduate 4. Describe the financial services available to consumers today and how those came to be; Audience: Undergraduate 5. Propose effective solutions for those challenges; Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027