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CNSR SCI 255

CONSUMER FINANCIAL SERVICES INNOVATION

3 credits.

Experience the current financial services market from the perspective of real families. Design, develop and evaluate innovative solutions to improve service or address unmet needs.

Prerequisites & course information

Requisites: None Course Designation: Core GenEd - Social & Behavioral Science Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Anticipate consumer decisions and likely outcomes given a particular market structure; Audience: Undergraduate 2. Apply Human Ecology Centered Design Thinking to consumer financial services and the alignment of consumer decisions to consumer preferences. Audience: Undergraduate 3. Define opportunities or unmet needs as design challenges; Audience: Undergraduate 4. Describe the financial services available to consumers today and how those came to be; Audience: Undergraduate 5. Propose effective solutions for those challenges; Audience: Undergraduate Learning Outcomes: 1. Anticipate consumer decisions and likely outcomes given a particular market structure; Audience: Undergraduate 2. Apply Human Ecology Centered Design Thinking to consumer financial services and the alignment of consumer decisions to consumer preferences. Audience: Undergraduate 3. Define opportunities or unmet needs as design challenges; Audience: Undergraduate 4. Describe the financial services available to consumers today and how those came to be; Audience: Undergraduate 5. Propose effective solutions for those challenges; Audience: Undergraduate

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