CONSUMER BEHAVIOR

Prerequisites & course information

Requisites: Sophomore standing Course Designation: Core GenEd - Social & Behavioral Science Breadth - Social Science Level - Intermediate L&S Credit - L&S Liberal Arts and Science Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Consider the various perspectives on consumer behavior across marketing, economics, psychology, sociology, and anthropology, along with the everyday patterns in our lives. Audience: Both Grad & Undergrad 2. Reflect on the approaches used to understand and influence consumer desires and actions in our daily lives. Audience: Both Grad & Undergrad 3. Develop an understanding of consumer behavior that would benefit organizations and help improve overall consumer welfare. Audience: Both Grad & Undergrad 4. Understand the role of culture that is infused with meaning in consumption practices that extend beyond practical or economic factors. Audience: Both Grad & Undergrad 5. Apply advanced theoretical frameworks and research methodologies to critically analyze consumer behavior phenomena. Audience: Graduate Learning Outcomes: 1. Consider the various perspectives on consumer behavior across marketing, economics, psychology, sociology, and anthropology, along with the everyday patterns in our lives. Audience: Both Grad & Undergrad 2. Reflect on the approaches used to understand and influence consumer desires and actions in our daily lives. Audience: Both Grad & Undergrad 3. Develop an understanding of consumer behavior that would benefit organizations and help improve overall consumer welfare. Audience: Both Grad & Undergrad 4. Understand the role of culture that is infused with meaning in consumption practices that extend beyond practical or economic factors. Audience: Both Grad & Undergrad 5. Apply advanced theoretical frameworks and research methodologies to critically analyze consumer behavior phenomena. Audience: Graduate