CONSUMER STRATEGY CONSULTING PRACTICUM

Prerequisites & course information

Requisites: CNSR SCI 357 (or CNSR SCI 657 prior to Fall 2026) and junior standing, or graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Frame consumer challenges discovered through situation analysis and empathy building. Audience: Both Grad & Undergrad 2. Generate ideas to address consumer challenges to align with strategy. Audience: Both Grad & Undergrad 3. Articulate a strategic plan guided by goals, objectives and plans with supporting evidence. Audience: Both Grad & Undergrad 4. Design and apply a strong implementation plan with consideration for adjustments. Audience: Both Grad & Undergrad 5. Create and execute an evaluation plan for the implemented strategy. Audience: Both Grad & Undergrad 6. Make strategic recommendations for future actions. Audience: Both Grad & Undergrad 7. Create a financial analysis (or model) of the forecasted results from the implementation of the strategic plan. Audience: Graduate Learning Outcomes: 1. Frame consumer challenges discovered through situation analysis and empathy building. Audience: Both Grad & Undergrad 2. Generate ideas to address consumer challenges to align with strategy. Audience: Both Grad & Undergrad 3. Articulate a strategic plan guided by goals, objectives and plans with supporting evidence. Audience: Both Grad & Undergrad 4. Design and apply a strong implementation plan with consideration for adjustments. Audience: Both Grad & Undergrad 5. Create and execute an evaluation plan for the implemented strategy. Audience: Both Grad & Undergrad 6. Make strategic recommendations for future actions. Audience: Both Grad & Undergrad 7. Create a financial analysis (or model) of the forecasted results from the implementation of the strategic plan. Audience: Graduate