CONSUMER ENGAGEMENT STRATEGIES

Prerequisites & course information

Requisites: CNSR SCI 201 and 357 (or CNSR SCI 657 prior to Fall 2026) Course Designation: Core GenEd - Social & Behavioral Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Explore how experiential marketing has evolved over time and its impact on consumer behavior in the marketplace today and in the future. Audience: Undergraduate 2. Analyze and apply practical strategies for implementing Customer Experience (CX) initiatives in the marketplace and explore methods to measure and evaluate the effectiveness of CX efforts. Audience: Undergraduate 3. Demonstrate a working knowledge of the cultural strategy framework and applications of Cultural Innovation Theory. Audience: Undergraduate 4. Employ research methods and tools for understanding consumers and designing meaningful customer experiences via empathy mapping and customer journey mapping. Audience: Undergraduate Learning Outcomes: 1. Explore how experiential marketing has evolved over time and its impact on consumer behavior in the marketplace today and in the future. Audience: Undergraduate 2. Analyze and apply practical strategies for implementing Customer Experience (CX) initiatives in the marketplace and explore methods to measure and evaluate the effectiveness of CX efforts. Audience: Undergraduate 3. Demonstrate a working knowledge of the cultural strategy framework and applications of Cultural Innovation Theory. Audience: Undergraduate 4. Employ research methods and tools for understanding consumers and designing meaningful customer experiences via empathy mapping and customer journey mapping. Audience: Undergraduate