ADVANCED CONSUMER BEHAVIOR

Prerequisites & course information

Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Develop abilities to identify research problems and to develop conceptual and empirical solutions to problems Audience: Graduate 2. Develop critical thinking and creative problem solving skills Audience: Graduate 3. Enhance appreciation of the interdisciplinary and varied methodological orientations of consumer research Audience: Graduate 4. Become familiar with the primary research streams and knowledge priorities Audience: Graduate 5. Develop an understanding of the major conceptual and empirical contributions to the field of consumer research Audience: Graduate Learning Outcomes: 1. Develop abilities to identify research problems and to develop conceptual and empirical solutions to problems Audience: Graduate 2. Develop critical thinking and creative problem solving skills Audience: Graduate 3. Enhance appreciation of the interdisciplinary and varied methodological orientations of consumer research Audience: Graduate 4. Become familiar with the primary research streams and knowledge priorities Audience: Graduate 5. Develop an understanding of the major conceptual and empirical contributions to the field of consumer research Audience: Graduate