COMMUNICATING WITH KEY AUDIENCES

Prerequisites & course information

Requisites: Sophomore standing Course Designation: Core GenEd - Communication & Literacy Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Articulate the context of communications planning based on several dispositions of nonprofit communications, including hospitality, gratitude, inclusion, engagement, and expressing need Audience: Undergraduate 2. Engage in ‘best practices’ of nonprofit communications via grant-writing, donor communique, special events plans, social media and on-line strategies, and fundraising & development Audience: Undergraduate 3. Engage in the fundamental principles of brand management, including graphic and visual design, social media strategies, print materials, and in-person communications Audience: Undergraduate 4. Identify and analyze nonprofit sector “key audiences,” including: volunteers, donors, board members, community and political leaders, employees, community-based employers, religious organizations, civic clubs, government agencies, and neighborhood constituents Audience: Undergraduate 5. Identify, analyze and evaluate components of nonprofit communications plans based on contemporary communications ‘best practices’ Audience: Undergraduate 6. Name the demographic make-up of a community nonprofit organization, with particular emphasis on its “key audiences” Audience: Undergraduate Learning Outcomes: 1. Articulate the context of communications planning based on several dispositions of nonprofit communications, including hospitality, gratitude, inclusion, engagement, and expressing need Audience: Undergraduate 2. Engage in ‘best practices’ of nonprofit communications via grant-writing, donor communique, special events plans, social media and on-line strategies, and fundraising & development Audience: Undergraduate 3. Engage in the fundamental principles of brand management, including graphic and visual design, social media strategies, print materials, and in-person communications Audience: Undergraduate 4. Identify and analyze nonprofit sector “key audiences,” including: volunteers, donors, board members, community and political leaders, employees, community-based employers, religious organizations, civic clubs, government agencies, and neighborhood constituents Audience: Undergraduate 5. Identify, analyze and evaluate components of nonprofit communications plans based on contemporary communications ‘best practices’ Audience: Undergraduate 6. Name the demographic make-up of a community nonprofit organization, with particular emphasis on its “key audiences” Audience: Undergraduate