MARKETING FOR TECHNICAL PROFESSIONALS

Prerequisites & course information

Requisites: Graduate/professional standing. Not open to students declared in Business: Marketing, MBA. Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Identify the role and contribution of marketing and product management to overall business operations and the technical contributions required Audience: Graduate 2. Describe the structure and content of a Marketing Plan, the elements of the marketing mix, and a balanced marketing effort across the marketing and technical teams Audience: Graduate 3. Apply target marketing, market segmentation, target market product or service positioning, and how technical information is required to add accuracy and specificity to achieve market success Audience: Graduate 4. Assist marketing and product management teams on competitive offerings, product comparisons, product life-cycle positioning, and innovation possibilities Audience: Graduate 5. Develop and present a comprehensive product and marketing plan for a product that delivers a value proposition to the customer Audience: Graduate 6. Provide the technical perspective on the social, ethical, environmental, and sustainability implications of marketing and product management decisions Audience: Graduate Learning Outcomes: 1. Identify the role and contribution of marketing and product management to overall business operations and the technical contributions required Audience: Graduate 2. Describe the structure and content of a Marketing Plan, the elements of the marketing mix, and a balanced marketing effort across the marketing and technical teams Audience: Graduate 3. Apply target marketing, market segmentation, target market product or service positioning, and how technical information is required to add accuracy and specificity to achieve market success Audience: Graduate 4. Assist marketing and product management teams on competitive offerings, product comparisons, product life-cycle positioning, and innovation possibilities Audience: Graduate 5. Develop and present a comprehensive product and marketing plan for a product that delivers a value proposition to the customer Audience: Graduate 6. Provide the technical perspective on the social, ethical, environmental, and sustainability implications of marketing and product management decisions Audience: Graduate