MARKETING FOR NON-MARKETING PROFESSIONALS
Provides an overview of marketing's role within an organization, key elements of a marketing plan, and strategies for implementation. Covers buyer demographics, psychographics, and purchasing behavior, emphasizing how a thorough understanding of the customer informs the development of a coordinated marketing mix - product, price, promotion, and place - to outperform competitors while meeting profit goals. Highlights the importance of aligning all company functions to focus on the customer.
Prerequisites & course information
Requisites: Graduate/professional standing or declared in graduate Business Exchange program Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2023 Learning Outcomes: 1. Explain how the marketing function impacts an organization’s business operations Audience: Graduate 2. Identify and use marketing terminology and concept Audience: Graduate 3. Use both demographic and psychographic information to segment markets and select a target market Audience: Graduate 4. Research and create a basic marketing plan that aligns customer expectations with organizational marketing activities and the organization's resources Audience: Graduate 5. Coordinate consistency between product, price, promotion, and place (distribution) Audience: Graduate 6. Relate and utilize the product life cycle concept to product and service offerings Audience: Graduate Learning Outcomes: 1. Explain how the marketing function impacts an organization’s business operations Audience: Graduate 2. Identify and use marketing terminology and concept Audience: Graduate 3. Use both demographic and psychographic information to segment markets and select a target market Audience: Graduate 4. Research and create a basic marketing plan that aligns customer expectations with organizational marketing activities and the organization's resources Audience: Graduate 5. Coordinate consistency between product, price, promotion, and place (distribution) Audience: Graduate 6. Relate and utilize the product life cycle concept to product and service offerings Audience: Graduate
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Catalogue variants
- MARKETING FOR NON-MARKETING PROFESSIONALS · 1 credit.