FUNDAMENTALS OF MANAGEMENT AND MARKETING FOR NON-BUSINESS MAJORS

Prerequisites & course information

Requisites: Sophomore standing Course Designation: Core GenEd - Social & Behavioral Science Breadth - Social Science Level - Intermediate L&S Credit - L&S Liberal Arts and Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Summarize the business environment including core functions, participants, and the external forces that influence business activities such as globalization, diversity, business ethics, and corporate social responsibility Audience: Undergraduate 2. Evaluate different types of business formations and create a business plan Audience: Undergraduate 3. Describe and apply the role of marketing in business Audience: Undergraduate 4. Analyze business strategies and management decisions in order to evaluate their impact on business performance Audience: Undergraduate Learning Outcomes: 1. Summarize the business environment including core functions, participants, and the external forces that influence business activities such as globalization, diversity, business ethics, and corporate social responsibility Audience: Undergraduate 2. Evaluate different types of business formations and create a business plan Audience: Undergraduate 3. Describe and apply the role of marketing in business Audience: Undergraduate 4. Analyze business strategies and management decisions in order to evaluate their impact on business performance Audience: Undergraduate