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GEN BUS 657

MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE MODELS FOR BUSINESS ANALYTICS

2 credits.

An introduction to machine learning models for business applications. Builds on the predictive modeling basics by developing general algorithmic prediction models for supervised machine learning. Covers additive models, CARTs, bagging/boosting, deep learning approaches, and AI models. Discussion of unsupervised learning techniques, including clustering and anomaly detection.

Prerequisites & course information

Requisites: ACT SCI 640 or ( GEN BUS 656 or concurrent enrollment) Course Designation: Core GenEd - Mathematics & Quantitative Reasoning Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Build machine learning models for the purpose of prediction in business contexts, choosing from a variety of approaches. Audience: Both Grad & Undergrad 2. Tune models to optimize predictive performance in business settings. Audience: Both Grad & Undergrad 3. Evaluate and compare prediction accuracy of regression and classification models in business settings. Audience: Both Grad & Undergrad 4. Decompose and demystify machine learning models that underpin AI-driven business solutions. Audience: Both Grad & Undergrad 5. Identify more advanced literature on machine learning for business applications and be able to develop skills in self-study. Audience: Graduate Learning Outcomes: 1. Build machine learning models for the purpose of prediction in business contexts, choosing from a variety of approaches. Audience: Both Grad & Undergrad 2. Tune models to optimize predictive performance in business settings. Audience: Both Grad & Undergrad 3. Evaluate and compare prediction accuracy of regression and classification models in business settings. Audience: Both Grad & Undergrad 4. Decompose and demystify machine learning models that underpin AI-driven business solutions. Audience: Both Grad & Undergrad 5. Identify more advanced literature on machine learning for business applications and be able to develop skills in self-study. Audience: Graduate

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