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GEN BUS 720

DATA VISUALIZATION AND STORYTELLING

1-2 credits.

Introduces principles of data visualization and provides hands-on experience using data visualization tools and techniques for business applications. Develops proficiency in current visualization software tools leveraged for data exploration, insight into decision-making, and data presentation.

Prerequisites & course information

Requisites: Graduate/professional standing Course Designation: Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Describe key principles of effective data visualization. Audience: Graduate 2. Identify appropriate data visualizations and tools for different types of variables and analyses. Audience: Graduate 3. Explore datasets visually to identify the information in data, recognize patterns, and generate business insights. Audience: Graduate 4. Construct effective static and interactive data visualizations for presentation of analytics results, monitoring, and decision support. Audience: Graduate Learning Outcomes: 1. Describe key principles of effective data visualization. Audience: Graduate 2. Identify appropriate data visualizations and tools for different types of variables and analyses. Audience: Graduate 3. Explore datasets visually to identify the information in data, recognize patterns, and generate business insights. Audience: Graduate 4. Construct effective static and interactive data visualizations for presentation of analytics results, monitoring, and decision support. Audience: Graduate

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