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JOURN 350

SPORTS MARKETING COMMUNICATIONS

3 credits.

Explore various activities related to the promotion domain of sports marketing including marketing research, sports branding, image management, advertising promotion, event promotion, sports sponsorships, and public relations. Examine each of these activities, and focus on the marketing communications associated with each of these activities.

Prerequisites & course information

Requisites: JOURN 150 Course Designation: Core GenEd - Communication & Literacy Level - Intermediate L&S Credit - L&S Liberal Arts and Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Understand the basic concepts and principles that are part of the practice of sports marketing communications. Audience: Undergraduate 2. Produce a strategically grounded, creatively inspired plan for various activities related to sports marketing. Audience: Undergraduate 3. Persuasively pitch these activities to an audience. Audience: Undergraduate Learning Outcomes: 1. Understand the basic concepts and principles that are part of the practice of sports marketing communications. Audience: Undergraduate 2. Produce a strategically grounded, creatively inspired plan for various activities related to sports marketing. Audience: Undergraduate 3. Persuasively pitch these activities to an audience. Audience: Undergraduate

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