CREATIVE CAMPAIGN MESSAGES

Prerequisites & course information

Requisites: JOURN 345 or graduate/professional standing Course Designation: Core GenEd - Communication & Literacy Level - Advanced L&S Credit - L&S Liberal Arts and Science Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Investigate the basic concepts and principles that are part of the practice of creative messaging. Audience: Both Grad & Undergrad 2. Produce strategically grounded creative plans capable of achieving campaign objectives. Audience: Both Grad & Undergrad 3. Create messages for print, radio, television and social media that achieve campaign objectives. Audience: Both Grad & Undergrad 4. Persuasively pitch the strategy and executions of a creative plan. Audience: Both Grad & Undergrad 5. Produce campaigns within sets of more sophisticated parameters. Audience: Graduate Learning Outcomes: 1. Investigate the basic concepts and principles that are part of the practice of creative messaging. Audience: Both Grad & Undergrad 2. Produce strategically grounded creative plans capable of achieving campaign objectives. Audience: Both Grad & Undergrad 3. Create messages for print, radio, television and social media that achieve campaign objectives. Audience: Both Grad & Undergrad 4. Persuasively pitch the strategy and executions of a creative plan. Audience: Both Grad & Undergrad 5. Produce campaigns within sets of more sophisticated parameters. Audience: Graduate