DIGITAL MEDIA STRATEGIES

Prerequisites & course information

Requisites: Declared in a Journalism undergraduate program and JOURN 345 Course Designation: Core GenEd - Communication & Literacy Level - Advanced L&S Credit - L&S Liberal Arts and Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Develop a real digital media campaign for a real client. Audience: Undergraduate 2. Express and sell integrated digital media campaign ideas to a client team. Audience: Undergraduate 3. Distinguish digital media from other management and communications functions. Audience: Undergraduate 4. Develop digital media objectives and strategies that link to an overall communication strategy. Audience: Undergraduate 5. Analyze and identify digital media audiences, problems and opportunities. Audience: Undergraduate 6. Investigate the latest technology-enabled digital media tools. Audience: Undergraduate 7. Integrate digital media into a strategic communications campaign. Audience: Undergraduate 8. Compare and contrast the ‘biggest’ facets of digital media: social media (paid and unpaid), websites, content strategy, SEM, SEO, online advertising, email marketing, and other technologies. Audience: Undergraduate Learning Outcomes: 1. Develop a real digital media campaign for a real client. Audience: Undergraduate 2. Express and sell integrated digital media campaign ideas to a client team. Audience: Undergraduate 3. Distinguish digital media from other management and communications functions. Audience: Undergraduate 4. Develop digital media objectives and strategies that link to an overall communication strategy. Audience: Undergraduate 5. Analyze and identify digital media audiences, problems and opportunities. Audience: Undergraduate 6. Investigate the latest technology-enabled digital media tools. Audience: Undergraduate 7. Integrate digital media into a strategic communications campaign. Audience: Undergraduate 8. Compare and contrast the ‘biggest’ facets of digital media: social media (paid and unpaid), websites, content strategy, SEM, SEO, online advertising, email marketing, and other technologies. Audience: Undergraduate