PUBLIC RELATIONS STRATEGIES

Prerequisites & course information

Requisites: JOURN 345 Course Designation: Core GenEd - Communication & Literacy Level - Advanced L&S Credit - L&S Liberal Arts and Science Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Develop public relations objectives and strategies that link to an overall communication strategy. Audience: Undergraduate 2. Analyze public relations audiences, influencers, and stakeholders. Audience: Undergraduate 3. Identify PR problems and opportunities. Audience: Undergraduate 4. Prove use of the latest technology-enabled PR tools to develop a real Public Relations campaign for a real client. Audience: Undergraduate 5. Compare and contrast the 'biggest' facets of public relations: crisis communications, media relations, social and digital communications, corporate communications, brand/consumer PR, Purpose and Impact PR, and employee communications. Audience: Undergraduate 6. Develop creative elements for a client's PR plan. Audience: Undergraduate 7. Express and sell integrated PR campaign /ideas to a client team. Audience: Undergraduate Learning Outcomes: 1. Develop public relations objectives and strategies that link to an overall communication strategy. Audience: Undergraduate 2. Analyze public relations audiences, influencers, and stakeholders. Audience: Undergraduate 3. Identify PR problems and opportunities. Audience: Undergraduate 4. Prove use of the latest technology-enabled PR tools to develop a real Public Relations campaign for a real client. Audience: Undergraduate 5. Compare and contrast the 'biggest' facets of public relations: crisis communications, media relations, social and digital communications, corporate communications, brand/consumer PR, Purpose and Impact PR, and employee communications. Audience: Undergraduate 6. Develop creative elements for a client's PR plan. Audience: Undergraduate 7. Express and sell integrated PR campaign /ideas to a client team. Audience: Undergraduate