SOCIAL MEDIA MARKETING COMMUNICATIONS
Provides an overview of social media marketing planning and buying from an objective, strategy, and tactical perspective within strategic communication campaigns. Investigate one core element of a strategic communications campaign, and provides an in-depth study into the topic area of digital media.
Prerequisites & course information
Requisites: Declared in a Journalism undergraduate program and JOURN 345 Course Designation: Core GenEd - Communication & Literacy Level - Advanced L&S Credit - L&S Liberal Arts and Science Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Distinguish social media from other strategic communications management and communications functions. Audience: Undergraduate 2. Integrate social media into a broader strategic communications campaign. Audience: Undergraduate 3. Strategically analyze social media audiences and influencers. Audience: Undergraduate 4. Critically evaluate ethics and legalities of social media, and how social media plays a role in both creating and solving public relations crises. Audience: Undergraduate Learning Outcomes: 1. Distinguish social media from other strategic communications management and communications functions. Audience: Undergraduate 2. Integrate social media into a broader strategic communications campaign. Audience: Undergraduate 3. Strategically analyze social media audiences and influencers. Audience: Undergraduate 4. Critically evaluate ethics and legalities of social media, and how social media plays a role in both creating and solving public relations crises. Audience: Undergraduate
Sources
- Course catalogue ↗2026-2027