MEDIA AND THE CONSUMER

Prerequisites & course information

Requisites: Junior standing Course Designation: Core GenEd - Social & Behavioral Science Breadth - Social Science Level - Advanced L&S Credit - L&S Liberal Arts and Science Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Critique market theory principles as applied to the evaluation of advertising forms and practices. Audience: Both Grad & Undergrad 2. Describe the basic issues and research conclusions pertaining to the economics of advertising. Audience: Both Grad & Undergrad 3. Recognize the historical evolution of advertising and strategic communication practices. Audience: Both Grad & Undergrad 4. Evaluate the fundamental psychological and social effects raised by advertising’s critics. Audience: Both Grad & Undergrad 5. Investigate the pros and cons of various mechanisms that protect consumers from harmful effects. Audience: Both Grad & Undergrad 6. Incorporate various research techniques used to study advertising content and consumer behavior. Audience: Both Grad & Undergrad 7. Critically evaluate ideas from different sources, integrating (or contrasting) different theories, deriving new testable hypotheses, or develop variations on theoretical models. Audience: Graduate Learning Outcomes: 1. Critique market theory principles as applied to the evaluation of advertising forms and practices. Audience: Both Grad & Undergrad 2. Describe the basic issues and research conclusions pertaining to the economics of advertising. Audience: Both Grad & Undergrad 3. Recognize the historical evolution of advertising and strategic communication practices. Audience: Both Grad & Undergrad 4. Evaluate the fundamental psychological and social effects raised by advertising’s critics. Audience: Both Grad & Undergrad 5. Investigate the pros and cons of various mechanisms that protect consumers from harmful effects. Audience: Both Grad & Undergrad 6. Incorporate various research techniques used to study advertising content and consumer behavior. Audience: Both Grad & Undergrad 7. Critically evaluate ideas from different sources, integrating (or contrasting) different theories, deriving new testable hypotheses, or develop variations on theoretical models. Audience: Graduate