COMMUNICATION AND PUBLIC OPINION

Prerequisites & course information

Requisites: Junior standing Course Designation: Core GenEd - Social & Behavioral Science Breadth - Social Science Level - Advanced L&S Credit - L&S Liberal Arts and Science Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Spring 2026 Learning Outcomes: 1. Describe the political and social history of the concept of public opinion. Audience: Both Grad & Undergrad 2. Identify the major media effects theories that explain public opinion change. Audience: Both Grad & Undergrad 3. Investigate the different methods for studying public opinion. Audience: Both Grad & Undergrad 4. Conduct communication and public opinion research. Audience: Both Grad & Undergrad 5. Critically evaluate ideas from different sources, integrating (or contrasting) different theories, deriving new testable hypotheses, or develop variations on theoretical models. Audience: Graduate Learning Outcomes: 1. Describe the political and social history of the concept of public opinion. Audience: Both Grad & Undergrad 2. Identify the major media effects theories that explain public opinion change. Audience: Both Grad & Undergrad 3. Investigate the different methods for studying public opinion. Audience: Both Grad & Undergrad 4. Conduct communication and public opinion research. Audience: Both Grad & Undergrad 5. Critically evaluate ideas from different sources, integrating (or contrasting) different theories, deriving new testable hypotheses, or develop variations on theoretical models. Audience: Graduate