everything.study
JOURN 605

DIGITAL BRAND BUILDING

3 credits.

Provides an overview of the rapidly changing digital landscape and its role and importance in the marketing mix. Explores the digital revolution and its impact on building brands in today's digital first environment. Examines themes of the revolution and their effects on how organizations market their brands and, more broadly, on culture.

Prerequisites & course information

Requisites: MARKETNG 300 , JOURN 201 , or declared in the Business Exchange program Course Designation: Core GenEd - Social & Behavioral Science Level - Intermediate L&S Credit - L&S Liberal Arts and Science Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Explain how the digital marketing landscape has evolved over time, including specific disruptions and revolutions that have made the greatest impact. Audience: Undergraduate 2. Articulate how brand marketers adapted their strategies to compete in a changing digital ecosystem. Audience: Undergraduate 3. Develop critical thinking and communication skills that will require analysis and synthesis of class lessons and topics. Audience: Undergraduate Learning Outcomes: 1. Explain how the digital marketing landscape has evolved over time, including specific disruptions and revolutions that have made the greatest impact. Audience: Undergraduate 2. Articulate how brand marketers adapted their strategies to compete in a changing digital ecosystem. Audience: Undergraduate 3. Develop critical thinking and communication skills that will require analysis and synthesis of class lessons and topics. Audience: Undergraduate

Sources
Catalogue variants