MASS COMMUNICATION AND POLITICAL BEHAVIOR
Interrelationships of news media, political campaigning, and the electorate. Impact of media coverage and persuasive appeals on image and issue voting, political participation and socialization.
Prerequisites & course information
Requisites: Junior standing Course Designation: Core GenEd - Social & Behavioral Science Breadth - Social Science Level - Advanced L&S Credit - L&S Liberal Arts and Science Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Explain the major theories, approaches, concepts, and current research findings in the area of health communication. Audience: Both Grad & Undergrad 2. Characterize the methodological issues involved in the construction and evaluation of health communication. Audience: Both Grad & Undergrad 3. Recognize the connections between the environment (e.g., physical, social, media), cognition, and behavior. Audience: Both Grad & Undergrad 4. Communicate effectively through written reports, oral presentations and discussion. Audience: Both Grad & Undergrad 5. Evaluate ideas from different sources critically. Audience: Both Grad & Undergrad 6. Derive new testable hypotheses by integrating or contrasting different theories. Audience: Both Grad & Undergrad 7. Develop variations on theoretical models or ideas such as contingent conditions or mediating factors. Audience: Both Grad & Undergrad 8. Integrate and critique academic theories and empirical studies to propose new directions or questions for research on political communication. Audience: Graduate Learning Outcomes: 1. Explain the major theories, approaches, concepts, and current research findings in the area of health communication. Audience: Both Grad & Undergrad 2. Characterize the methodological issues involved in the construction and evaluation of health communication. Audience: Both Grad & Undergrad 3. Recognize the connections between the environment (e.g., physical, social, media), cognition, and behavior. Audience: Both Grad & Undergrad 4. Communicate effectively through written reports, oral presentations and discussion. Audience: Both Grad & Undergrad 5. Evaluate ideas from different sources critically. Audience: Both Grad & Undergrad 6. Derive new testable hypotheses by integrating or contrasting different theories. Audience: Both Grad & Undergrad 7. Develop variations on theoretical models or ideas such as contingent conditions or mediating factors. Audience: Both Grad & Undergrad 8. Integrate and critique academic theories and empirical studies to propose new directions or questions for research on political communication. Audience: Graduate
Sources
- Course catalogue ↗2026-2027