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JOURN 618

MASS COMMUNICATION AND POLITICAL BEHAVIOR

4 credits.

Interrelationships of news media, political campaigning, and the electorate. Impact of media coverage and persuasive appeals on image and issue voting, political participation and socialization.

Prerequisites & course information

Requisites: Junior standing Course Designation: Core GenEd - Social & Behavioral Science Breadth - Social Science Level - Advanced L&S Credit - L&S Liberal Arts and Science Grad 50% - Counts toward 50% graduate coursework requirement Repeatable for Credit: No Last Taught: Fall 2026 Learning Outcomes: 1. Explain the major theories, approaches, concepts, and current research findings in the area of health communication. Audience: Both Grad & Undergrad 2. Characterize the methodological issues involved in the construction and evaluation of health communication. Audience: Both Grad & Undergrad 3. Recognize the connections between the environment (e.g., physical, social, media), cognition, and behavior. Audience: Both Grad & Undergrad 4. Communicate effectively through written reports, oral presentations and discussion. Audience: Both Grad & Undergrad 5. Evaluate ideas from different sources critically. Audience: Both Grad & Undergrad 6. Derive new testable hypotheses by integrating or contrasting different theories. Audience: Both Grad & Undergrad 7. Develop variations on theoretical models or ideas such as contingent conditions or mediating factors. Audience: Both Grad & Undergrad 8. Integrate and critique academic theories and empirical studies to propose new directions or questions for research on political communication. Audience: Graduate Learning Outcomes: 1. Explain the major theories, approaches, concepts, and current research findings in the area of health communication. Audience: Both Grad & Undergrad 2. Characterize the methodological issues involved in the construction and evaluation of health communication. Audience: Both Grad & Undergrad 3. Recognize the connections between the environment (e.g., physical, social, media), cognition, and behavior. Audience: Both Grad & Undergrad 4. Communicate effectively through written reports, oral presentations and discussion. Audience: Both Grad & Undergrad 5. Evaluate ideas from different sources critically. Audience: Both Grad & Undergrad 6. Derive new testable hypotheses by integrating or contrasting different theories. Audience: Both Grad & Undergrad 7. Develop variations on theoretical models or ideas such as contingent conditions or mediating factors. Audience: Both Grad & Undergrad 8. Integrate and critique academic theories and empirical studies to propose new directions or questions for research on political communication. Audience: Graduate

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